April 12th, Mission Hills Group officially announced it will invest more than 5 billion yuan to build Mission Hills Park, projects coming on stream in late 2013.
Second-generation head of this comprehensive leisure industry brand leader in Mission Hills, Ken Chu said in an exclusive interview with this reporter, "Everyone says' start hard, haste, less speed ', for me, not in setting,TaylorMade Burner Superfast 2.0 Fairway Wood, but' re- entrepreneurs' celebrates 20 years of Mission Hills will certainly have to go beyond the past to get out of Guangdong, to the country to develop our approach is to expand the industrial chain and brand output. "
Specifically, Ken Chu is also the first time to open its new blueprint for the development of the Mission Hills Group, the original golf,
TaylorMade Burner Superfast 2.0 Fairway Wood, leisure and tourism, real estate development on the basis of new commercial real estate development operations, health tourism and brand output three core business. Ken Chu said, will continue to be the father of the unfinished blueprint in setting the on the basis of the "second pioneering" Mission Hills will conduct a nationwide expansion of the layout.
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In setting and entrepreneurship
In August 2011, the business tycoon known as "the father of golf, the world's largest golf club, Mission Hills Chairman David Chu in Hong Kong died, TaylorMade Burner Superfast 2.0 Fairway Wood,the eldest son of Ken Chu to take over the Mission Hills Group.
It is understood that David Chu family controls two listed companies in Hong Kong, Hsin Chong Construction 1.15 0.00%] (00404.HK) and Synergis (02340.HK). According to the 2011 Report Chinese foreign richest,TaylorMade Burner Superfast 2.0 Fairway Wood, David Chu family fortune of $ 2.6 billion, ranked third in the total tally.
Well-known to the outside world, David Chu family has invested over 30 billion yuan in Shenzhen, Dongguan, Hainan and other places, to create a national 5A scenic spots, "Mission Hills" and the world's largest golf club. Beginning in 2007, Mission Hills to obtain the right to host for the 12th World Cup of Golf.
The successors Ken Chu in front of this pile of honor belonging to 70, heavy pressure.
How to break the record set of the father, is the biggest problem in front of me. "Ken Chu bluntly," Mission Hills I give the score is 100 points out, but I hope that through their own efforts,TaylorMade Burner Superfast 2.0 Fairway Wood, the Mission Hills plus more than 100 points.
Ken Chu's idea is to propose a "second" strategy, the Mission Hills brand national expansion at the same time, the main industry on the basis of David Chu era of golf, leisure and tourism and real estate development of new commercial real estate development three main business operations, health tourism and brand output.
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Mission Hills Park also became the first Ken Chu power development of the commercial real estate projects. According to reports, including more than 700 rooms international hotel, two Grade A office space, as well as shopping and entertainment center adjacent to Mission Hills, Mission Hills Park Golf Club, planning, projects are coming on stream in late 2013.
Mission Hills Park will also become the Shenzhen Longhua New large urban complexes. Longhua New Area Administrative Committee,TaylorMade Burner Superfast 2.0 Fairway Wood, an official said, Shenzhen City will Meiguan as a north-south axis playing a new Shennan Road, Metro Line Longhua line extension of the North to Mission Hills, Mission Hills Park to create can take care of the demand Longhua New District industrial upgrading, promote the Shenzhen Special Economic Zone to achieve integration. "
Mission Hills real estate, a person just such an account, Mission Hills Golf Club every year about three million people visiting guests, half of which is people from abroad. With the Metro, not only the 3 million figure will be multiplied several-fold, but also can attract more crowd to Longhua New Area venture. "In fact, our Longhua New Area, there are two great brands, one is Huawei, Foxconn and they also go north, and always in the opposite direction. Unnecessary work when the south went to the city more crowded This is why the city to build the new area, it is to crowded transfer.
Mission Hills from the date of birth, location is the leisure industry operators, so we will not be instant success. Mission Hills first take huge investments to improve the hard environment,
TaylorMade Burner Superfast 2.0 Fairway Wood, the Mission Hills project in addition to land development, it has changed the urban business environment. led to high-end enterprise presence, lead provider to provider, this is a virtuous circle. "Ken Chu explained his original intention of the development and construction of the Mission Hills Park.
In the era of his father, David Chu, Mission Hills is committed to creating the golf business empires, rarely take into account the commercial real estate.
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Ken Chu would like to farther away. In addition to the development of commercial projects, he wanted to Haikou Mission Hills project the development of health tourism business. Is located in Haikou, south of years volcanic stone desert area, Haikou, Mission Hills will combine the strategy of the international tourism in Hainan Island, built the base of integrated leisure "giant", of which only mineral spa invest in a cost of 500 million yuan,TaylorMade Burner Superfast 2.0 Fairway Wood, The distinctive characteristics of the sub-tropical volcanic regions is a major selling point.
Li Jiaqi, executive director of the Mission Hills Group, revealed that the Mission Hills will extend the commercial real estate in Haikou Resort, Haikou Mission Hills complex project has been started,TaylorMade Burner Superfast 2.0 Fairway Wood, will join the Hong Kong Lan Kwai Fong Group and the Marriott Hotel Management Group join forces to create an international tourist leisure town, and committed to Haikou Mission Hills made a 24-hour, full of vitality and leisure.